In this episode of Bause It Up, we are thrilled to feature Latina entrepreneurs, game creators, and authors, Carolina Acosta and Aralis Mejia. Known for their successful ventures—Carolina as the founder of Tragos, the card game that celebrates Latino culture, and Aralis as the founder of Silara Marketing, a creative marketing agency—the duo dives deep into their new book, “Mamá Didn’t Raise a Pendeja,” set to release on October 29th.
They take us on a journey through their upbringing, discussing the influence of their mothers and abuelas, the challenges and rewards of navigating the world as Latina women in business, and the cultural significance behind the bold, attention-grabbing title of their book. Carolina and Aralis explain how they balance humor, tough love, and anti-affirmations to inspire women, especially within the Latino community, to embrace their strength and resilience.
🔑 Key takeaways from this episode include:
👑 Embracing Cultural Identity in Business: Carolina Acosta’s creation of the Tragos Game is rooted in celebrating and connecting players to their Latino culture, showing how embracing one’s heritage can inspire and shape a successful business.
👑 The Power of Tough Love: The central theme of their book, “Mamá Didn’t Raise a Pendeja,” highlights the balance between tough love and empowerment in Latinx culture. Carolina and Aralis share how this approach helped shape their resilience and drive as Latina entrepreneurs.
👑 Women Supporting Women: Both Carolina and Aralis discuss the importance of familial and community support, particularly from their mothers and abuelas, in overcoming cultural expectations and finding strength in their identities as Latina women in business.
👑 Entrepreneurship and Creative Collaboration: The duo offers insights into their collaboration process, showing how two strong Latina leaders balanced creativity, challenges, and responsibilities while writing their book and building their respective businesses—Tragos Game and Silara Marketing.
👑 Inspiration for the Next Generation: Carolina and Aralis aim to inspire young Latinas to embrace their power, strength, and culture, using the lessons from their book and entrepreneurial journeys as tools to challenge stereotypes and encourage the next generation of Latina leaders.
🎙️To hear the full episode, search for “Bause It Up” on Apple Podcasts, Spotify, or anywhere you listen to podcasts.
Connect with Carolina Acosta and Aralis Mejia!
- Instagram – Carolina Acosta and Aralis Mejia // Silara Marketing
- Social Pages – @Tragosgame @nopendejashere
- Purchase Mamá Didn’t Raise a Pendeja and Tragos Game
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